To understand what makes Beliebers believe in Bieber, you need to examine his hair, fans and even music

Justin Bieber, who plays at the O2 in Dublin tomorrow, is a Canadian pop sensation with big kitten eyes, a honking voice (inexplicably inaudible to adults) and an idiosyncratic, evolving hair style. Discovered on YouTube by the music manager Scooter Braun in 2008 and championed by Usher and Justin Timberlake, Bieber is now irresistible to a generation of tweens. Continue reading →