The album of Justin Bieber, “Journals“, released on December 23, is already making history in the famous list of Billboard , the Social 50, in less than a week of release. The singer took the first singer Beyonce, after the success of the album that launched 16 songs, including 6 unreleased.
The site of Billboard reported on Friday (27), the details of the maneuver that brought Bieber to the top of the Billboard Social 50 this week. With the release of “Journals” , this Monday, December 23, Justin Bieber left the online world on fire, in turn, returns to 1st place in the Social 50 retrieves the throne for the first time at 18 weeks .
The Billboard Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, Soundcloud, Wikipedia, MySpace and Instagram. The methodology combines the graph weekly additions of friends / fans / followers along with artist page views, song plays and musical impacts measured by the analyzer Next Big Sound .
Bieber’s rise back to number # 1 is powered by a series of promotions on all social media channels. Frequent updates promoting the “Journals” and “complete my ‘Journals’” via iTunes and Instagram led to an increase of 31% over the likes of the posts on the platform. This positive fan reaction was repeated on Facebook, where an increase of 25% in a conversation about the artist on the platform led to 1.8 million new fans on the platform, an increase of 56% compared to the previous week.
Changing Bieber to Beyonce Dethrones No. 1, which descends from 1 to position 3 after returning to the top after their album was released on December 13. Meanwhile, Miley Cyrus, went from 3 to 2.
Looking ahead, the launch of the new Bieber movie on Christmas, “Believe“ can help to sustain the 1st place in the Social 50.