Justin Bieber has participated in several campaigns of the brand Adidas NEO Label as poster boy of the same. Young brand released a lookbook Interactive to celebrate the launch of the 2013 winter collection and campaign images with the Canadian singer. Lookbook Interactive was made 5 small shots of the singer, and the first of the footage will be available at launch, and more to unlock exclusive content, fans should show their love for Justin and by NEO and share with your friends.
The more interaction from fans, the faster the last 4 filming will be unlocked. Will be released one by one, until the entire lookbook visible. Fans can also purchase items from the collection as they appear in these scenes. Check the statements of Justin and a representative of Adidas NEO about working in this new collection:
Justin commented: “Live your style is to be who you are and show your own creativity and to me that’s what it comes to NEO. It is every teenager with a different look, showing the own style! I love fashion that is authentic and personal, as well as my music. “
Claire Midwood, vice president of Adidas NEO Label said: “The interactive lookbook brings out the spirit NEO, while showing the new winter collection. Justin is the perfect icon of style to communicate the feeling of energy collection and the fans will be excited to release the footage to have an understanding of the life of Justin behind the scenes. “