Justin Bieber surpassed British boyband One Direction and now is number 1 on the list Billboard Social 50 , which is a ranking of the most popular artists in social networks. The Canadian got it due to the new role of application Instagram: Videos! Justin started posting videos themselves and from then won 236,000 new followers.
Despite the full week of activities boys of One Direction, they were not able to stay above the Social 50 for the second straight week. They slipped in the rankings, leaving Justin Bieber rose to reclaim the throne of the Social 50.
The Social 50 ranks the most popular artists of Youtube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The methodology of the graph mixture weekly additions of friends / fans / followers along with artist page views, music and reactions.
The race of the week One Direction included the premiere of the debut full trailer, which happened on June 25, for the film “This Is Us”. The trailer also gave a wanting more at the boyband’s new single, called “Best Song Ever”. Despite earning 4.4 million views, the group continues to fall.
While the trailer has contributed to a 52% increase in views for the week, the weekly rate fell 78%. At the same time, Justin Bieber has added 1 million new fans in general, achieving an increase of 6% compared to the previous week.
The application Instagram released its new feature, video sharing, and with it, the “Justin Bieber taping yourself” was born. The singer used the service during the week and got impact, which helped a 67% increase in total acquisition fans on Instagram (236 000 new followers).