Bieber will use his social media army, reportedly comprised of 30 million Twitter followers and 48 million Facebook fans, to help promote the SpendSmart prepaid debit card. Bieber will produce a number of videos underscoring the need for responsible spending by teenagers. But he will also offer these cardholders the opportunity to win
some unique experiences.
Bieber is just one of many celebrities to put his name on a prepaid card. Others include Magic Johnson, the Kardashians, Suze Orman and even cartoon characters. Issuers such as American Express and Chase have entered the market in the past year.