According to a report, Justin Bieber nail polish collaboration with Nicole caused chaos at Walmart stores over holidays and completely sold-out in the 3,000 stores that offered it. In fact, there was so much demand for the product that Walmart just couldn’t keep up.
Walmart VP Carmen Bauza said:
“The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up. We thought it would be a stretch since he doesn’t wear nail polish.”