Twitter recently changed the way it calibrates its trending topics to emphasize items that are suddenly the most talked about rather than the most popular items. Justin Bieber was a mainstay on the Twitter trends until this change; now, he has disappeared completely.
Bieber’s fans are working to outsmart the new system by pushing new Bieber topics, such as #letbiebertrend and BIEBER TREND. By leaving out the word “Justin,” Twitter thinks a new topic has come up completely unrelated to Justin Bieber.
Bieber responded to the Twitter uproar Sunday, tweeting: “and yes i see what all u fans are doing. like i tell everyone. i have the best most loyal smartest and dedicated fans in the world. i love u.”
Bieber fans are apparently determined to outsmart Twitter’s new trending system.
If Twitter’s intention with the new trending topics algorithm was to keep this kind of coordinated fan-jacking from working, then it looks like they’re going to have to tweak the formula further.
What new Justin Bieber topics will they come up with next?
UPDATES: Justin Bieber has responded to the situation, tweeting “and yes i see what all u fans are doing. like i tell everyone. i have the best most loyal smartest and dedicated fans in the world. I love u”